With the Mailchimp integration in our booking system, guest and reservation data is automatically synchronized with a Mailchimp audience. You can use this data for newsletters and automated guest communication, such as pre-arrival emails and follow-up emails after departure.
Connect a Mailchimp audience
First, connect a Mailchimp audience to our booking system. Guest and reservation data will then be made available in Mailchimp through merge tags.
You can use these merge tags to personalize emails and create Mailchimp automations based on information such as the arrival date, departure date, booked accommodation, or reservation language.
Available *|MERGE|* tags
*|MERGE|* TAG | Description |
The guest's email address. | |
FNAME | The guest's first name. |
LNAME | The guest's last name, including any surname prefix. |
ACCOMMODAT | The name of the booked accommodation, for example Chalet X. |
ACCNUMBER | The number of the booked location, for example 0001. |
ACCIMG | The absolute URL of the main image of the booked accommodation. |
ACCCATEGOR | The name of the accommodation category linked to the accommodation. |
ACCADDR | The address (street and house number) from the accommodation's address details. |
ACCPSTLCD | The postal code from the accommodation's address details. |
ACCLCLTY | The city or town from the accommodation's address details. |
DATEFROM | The arrival date and time of the guest's next reservation. |
DATETO | The departure date and time of the guest's next reservation. |
DIVISION | The business division associated with the reservation. |
CHECKIN | The local check-in time of the guest's next reservation. |
CHECKOUT | The local check-out time of the guest's next reservation. |
COUNTRY | The guest's country of origin. |
NUMBER | The number of the guest's next reservation, for example 2021-0001. |
DAYS | The number of nights of the reservation. |
PERSONS | The number of guests included in the reservation. |
CHILDREN | The number of children included in the reservation. |
PETS | The number of pets included in the reservation. |
LOCALE | The language code of the reservation, for example "nl", "de", or "en". |
REGNUMBER | The vehicle registration numbers provided by the guest, separated by commas. |
RETURNING | Indicates whether the guest is a returning guest. |
RESDATE | The date on which the reservation was made. |
GUESTURL | A link to the guest environment where the guest can manage their reservation. |
BIRTHDAY | The guest's date of birth. Make sure to select Mailchimp's standard "Birthday" field. |
WIFISSID | The name of the Wi-Fi network for the booked accommodation. |
WIFIPSSWRD | The password for the Wi-Fi network of the booked accommodation. |
Set up pre-arrival and post-departure emails in Mailchimp
Once the Mailchimp audience has been created and the API key and list ID have been connected, you can create campaigns for automated pre-arrival and post-departure emails.
Go to Automations.
Click All journeys and then Build from scratch.
Enter a name for the campaign and select the connected Mailchimp audience.
Click Starting point, select Date & special events, and then choose Specific date.
Set up a pre-arrival email
To send an automated email before arrival, use the Arrival date date field as the trigger. You can choose how many days before arrival the email should be sent. If required, you can also send an additional email one or two days before the guest's arrival.
Set up a post-departure email
To send an automated email after departure, use the Departure date date field as the trigger.
A commonly used setting is to send the email two days after the guest's departure date.
Edit a Mailchimp automation trigger
Do you want to change when the email is sent? Click Edit next to the relevant trigger to adjust its settings.
Include or exclude reservation types in Mailchimp
For pre-arrival and post-departure emails, you can choose which types of reservations are included in the Mailchimp audience.
You can configure this separately for:
seasonal pitch reservations;
annual pitch reservations;
owner reservations;
Channel Manager reservations.
You can configure these options in the Mailchimp lists settings in our booking system.