A meta title (title tag) is the title that search engines often display in search results and that also appears in the browser tab. A well-written meta title helps your page rank better and increases the likelihood that visitors will click on it.
Guidelines for a good meta title
When writing a meta title, keep the following guidelines in mind:
Place the most important keyword at the beginning.
Keep the title to a maximum of 60 characters.
Make the title clear and engaging.
Use a unique meta title for every page.
Ensure the title accurately reflects the page content.
Optionally add your brand name at the end.
Recommended structure
Use the following structure whenever possible:
[Accommodation Type] | [Name] | [Location] | [Number of Guests] | [Main USP]
This structure improves search visibility by placing commonly searched terms, such as the accommodation type, location, and number of guests, directly in the title.
Examples
Holiday Home Boszicht | Domburg | 6 Guests | Close to the Beach
Chalet Waterkant | Giethoorn | 4 Guests | Waterfront Location
Veluwe Lodge Safari Tent | Otterlo | 6 Guests | Luxury Glamping
Standard Comfort Pitch | Zeeland | 6 Guests | Spacious Camping Pitch